Sales execution
The process of turning latent customer demand into closed deals.
The data research company for revenue intelligence.
We build sales-focused data products and benchmarks for AI models.
Mission
Our mission is to unlock abundance by teaching models to generate revenue. Today, agents stumble at all steps of the process, and sales remains a human art form, just as it’s always been. Unstated curates domain-specific training data and evals to train AI models on B2B sales, an area where real-world data is unstructured and locked behind firewalls.
Research
Explore researchWe focus our research efforts on three areas.
Sales optimisation
The process of optimising revenue funnels to increase velocity, conversion and throughput.
Revenue strategy
The process of creating and iterating company, product and pricing strategy to maximally satisfy demand.
Work with us
We partner with enterprise and frontier AI builders to improve model capabilities.
Model improvement
We curate custom datasets for frontier labs and enterprise teams, tailored to improve model performance in sales and other revenue-generating work.
Discuss a projectData partnerships
We help companies earn revenue by licensing commercial records for AI training and evaluation.
Explore partnershipsOur research focuses on turning real commercial decisions into tasks that models can learn from and that we can evaluate.